The Central
Nervous System.
How we built a production-grade backend (v6) that serves as the master intake for every lead, enquiry, and document in the business.
Building the "Universal Bridge"
We didn't just build a form handler. We built a serverless API that unifies messy data from multiple sources into a single, structured source of truth.
How it
Works.
Endpoint Relay
A custom doPost() endpoint receives JSON data directly from the website form.
Email Logic
Gmail scanner extracts structured data from non-standard enquiry emails.
CRM Sync
Data is cleaned, validated, and appended to the Master 25-column CRM.
Onboarding
Instantly creates Drive folders, Calendar tasks, and triggers notifications.
The 25-Point Schema.
Every lead is enriched with 25 distinct data points - from technical concerns to ideal project outcomes.
Auto-Onboarding
The moment the API receives a valid payload, it instantiates the entire client infrastructure:
- Master CRM entry created with 100% data accuracy
- Bespoke Drive folder created (Client Name - Email)
- Next-day follow-up task added to Google Calendar
- Instant Slack/Email notifications to the Lead Engineer
SMTP Parsing Logic
For systems that don't support JSON webhooks, the core includes a regex-driven SMTP parser:
- Regular scans for unread WordPress enquiry emails
- Recursive pattern matching for structured field extraction
- Automatic 'read' marking to prevent duplicate entry
- Fail-safe logging for non-compliant email formats
Build Your
Control Panel?
Stop juggling multiple apps. Let's build a central operational core that unifies your business data and automates your intake.
Map Your Operational Core