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Engineering Evidence

From Manual
to Autopilot.

How we built a custom lead generation engine that audits 2,000+ websites weekly, filters for specific failures, and delivers a clean list of "ready-to-close" prospects.

Client
Bespoke Web Design
Solopreneur Agency
Challenge
Manual Burnout
10hrs/week wasted
Solution
Ruby Architecture
Custom Scraper
Result
20+ Hours Saved
Per Month
The Inefficiency

The High Cost of
Manual Discovery.

Our client was spending evenings manually clicking through Google Maps, checking websites one by one. Finding a single "bad website" took 20 minutes of irrelevant searches.

Resource Drain

High-value talent wasted on low-value data entry.

Subjective Filtering

"Does this look old?" isn't a scaleable metric.

LOGIC
The Architecture

Building "The Brain"

We didn't just scrape Google. We built a logic engine that mimics a human user visiting a site, checking for specific technical failures that indicate a need for help.

Core Stack
Ruby // Nokogiri
Output
Google Sheets API
The Secure Architecture

How it
Works.

01
Ingest

Broad Search

Script queries Google Places API for niche targets in specific regions.

02
Audit

Deep Scan

Bot visits every URL found and performs a multi-point technical health check.

03
Logic

Qualification

Data passes through logic gates: SSL missing? Slow load? Lead confirmed.

04
Action

CRM Delivery

Auto-populated list with contact details and identified faults.

Intelligence Output

Actionable Evidence.

The engine generates a high-key report every Sunday evening, providing the exact "why" for every lead found.

Business Name Audit Status Failure Mode Action
J P Builders FAILED No SSL Certificate Pitch Security
The Golden Wok FAILED PDF Menu (No Web) Pitch Ordering
Zetland Building CRITICAL No Digital Presence Pitch New Build
AJR Renovations FAILED Slow Load (> 5s) Pitch Speed
The Outcome

Real-World Impact.

Responses went from 1/100 to 8/100 because the outreach was helpful and consultative, not spammy.

800%
Increase in Response

By leading with a technical audit, the client transformed from a "salesperson" to an "expert advisor."

20hr
Recalaimed per Month

The entire discovery phase was automated, allowing the agency owner to focus on closing and execution.

EMPOWER
The Engineering Standard

Ready to Automate Your Pipeline?

Stop manually searching for clients. Let's build a production-grade engine that does the heavy lifting for you.

Discuss Your Architecture