From Manual Search
to Autopilot Revenue
How we built a custom lead generation engine that audits 2,000+ websites weekly, filters for specific failures, and delivers a clean list of "ready-to-close" prospects.
The Inefficiency of Manual Discovery
Our client knew their niche (tradespeople) but was spending evenings manually clicking through Google Maps, checking websites one by one.
Resource Drain
Finding one "bad website" took 15-20 minutes of browsing valid builds and irrelevant searches.
Subjective Filtering
"Does this look old?" is a subjective metric. We needed to filter by objective failure points rather than technical metrics.
Data Chaos
Copy-pasting URLs into Excel sheets led to duplicate contacts and lost opportunities.
Building "The Brain"
We didn't just scrape Google. We built a logic engine that mimics a human user visiting a site, checking for specific technical failures that indicate a need for help.
Broad Search
Script queries Google Places API for "Plumbers in [City]" or "Restaurants in [Region]".
Deep Scan
The bot visits every URL found and performs a "Health Check":
- check_ssl_cert()
- check_mobile_meta()
- verify_load_time()
Qualification
Actionable List
Auto-populated CRM with contact details and specific technical faults identified.
The Output: "Actionable Intelligence"
The script generates a clean report every Sunday evening, ready for Monday morning outreach.
| Business Name | Website | SSL Status | Notes/Audit |
|---|---|---|---|
| Hawk Property Maintenance | hawkproperty... | ✅ Secure | ✅ Responsive |
| J P Builders | jpbuilders... | ⚠️ Unsecured (Pitch SSL!) | ❌ Site Down / Error |
| Zetland Building | N/A | N/A | ❌ No Website (Pitch New Build) |
| AJR Renovations | facebook.com/... | ✅ Secure | ⚠️ Rigid (Pitch Web Design!) |
| The Golden Wok | goldenwok-menu... | ⚠️ Unsecured | ❌ PDF Menu (Pitch Online Ordering) |
Who needs this engine?
- Web Designers wanting to find outdated sites.
- SEO Agencies looking for slow or invisible businesses.
- Marketing Studios pitching rebrands to specific niches.
Could this work for you?
- You spend >5 hours/week on manual research.
- You have clear "failure criteria" for your leads.
- Your current outreach feels like a generic numbers game.
The Shift: From Cold to Consultative
"Hey, do you need a new website?"
(Ignored)
"I noticed your SSL certificate is expired and you're losing mobile traffic."
(Responded)
Responses went from 1/100 to 8/100 because the outreach was helpful, not spammy.
"I used to dread Mondays. Now, I open my email and have a list of 20 businesses that actually need what I sell. It changed my entire sales process."
Ready to Automate Your Own Pipeline?
Stop manually searching for clients. Let's map out a 15-minute audit automation for you.
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